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Getting ready for global deployment of Danone’s new EVPKoos Wurzer, heading up the global employer brand and candidate experience for Danone, shares his story on taking the Danone employer brand into the next era. A journey that started with the urgency to fit new generation talent needs and the new positioning of the corporate brand. Koos tells about the process of renewing propositions, creating new concepts, building the new recruitment platform and bringing different tools to set it up for a global deployment (which is going live soon à sneak peek). An authentic and honest story about the pains and gains in mobilizing a large group of stakeholders, vision on today’s corporate recruitment and employer brand challenges and his ideas for the future.
Global Employer Branding & Candidate Experience Manager, WBS Talent