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Masterclass 2
02.12.2020
11:40 - 12:40
save the date
2.-3. Dezember 2020 MOC München
  • Hans Petter Stub

    Hans Petter Stub

    Whydentify AS

Masterclass 2
02.12.2020
11:40 - 12:40
save the date

Business KPIs relevant for employer branding

If you’re not measuring the business value of you efforts in employer branding, you won’t get much attention or funding from the rest of the organization. It’s when you can show return on investment that you’ll gain traction and turn employer branding into a critical success factor rather than fun and games at career fairs that only the HR department cares about.In this masterclass you will learn the most relevant key performance indicators and how you should calculate them to show business value, including cost of turnover and time to hire.
Thema: Personalmarketing & Employer Branding
Vorausgesetzter Wissensstand: Offen für alle
Lernziele: This masterclass is designed to give you practical tips on how you can start to measure your investments in employer branding – both with regards to retention and attraction.

Hans Petter Stub

Hans Petter Stub is a Partner at the employer branding agency Whydentify based in Oslo, Norway. He has worked with local and global clients such as Equinor, BMW, Fujitsu and Sopra Steria. Hans Petter has adapted marketing expertise to the field of employer branding from his time as Deputy CEO of DDB Oslo where he worked on international projects for clients like McDonald’s and PepsiCo. He’s an advocate for showing the business value of employer branding.

 

Hans Petter Stub

Whydentify AS

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